Posted in Artastic,Tools & TipsJuly 7, 2011
Does anyone remember the replicator from Star Trek? Well … we’re one step closer to turning science fiction into reality with the 3D Printer. 3D printers offer product developers the ability to print parts and assemblies made of several materials with different mechanical and physical properties in a single build process. Advanced 3D printing technologies yield models that can serve as product prototypes.
Posted in Marketing,Tools & TipsJune 28, 2011
If you’re spending all of this time writing and launching a landing page, don’t you think it would be worth a little extra time to make sure the only light of day it sees isn’t through a tab on your website, or through your selective email list? Keyword research, in its simplest form, is easy.
Posted in Tools & TipsJune 25, 2011
“Fast, Good and Cheap” represents three facets of every project — schedule, quality and budget. Generally, the option of applying all three is considered impractical. Instead, the “Tyranny of OR” is applied: Fast and Good, OR Good and Cheap, OR Fast and Cheap. A company that wants something “Fast and Good” is going to pay a lot of money for it, OR “Good and Cheap” is going to wait longer for production, OR “Fast and Cheap” is going to lack a quality product.
Posted in Marketing,Tools & TipsJune 25, 2011
Grassroots Marketing continues to find new meaning in today’s market. Erik Lokkesmoe, founder of Different Drummer, specializes in global media and grassroots marketing for social good entertainment. His team of marketers, strategists and designers (myself included) continues to seek new ways to tap audiences through progressive methods.